No one ever takes possession of your data.
Unlike other platforms, we don’t require any party to handover or upload raw consumer data. Other platforms require clients to upload their raw consumer data to their platform before anonymizing the data. This means the service provider is taking possession of the raw consumer data and is gaining IP from all clients which it can monetise. It is also exposing clients to the risk of data breach should the service provider ever get hacked. Our desktop anonyimization and upload app enables clients to anonymize their datasets before uploading onto our platform, which means only behavioral and demographic data are shared, but not personal information.
You get access to embedded AI & ML tools to build data products
Also, we provide AI and Machine Learning tools within our collaboration environment to enable clients to analyze the data and build predictive models and data products within our secure, neutral environment without ever needing to download each other’s data for analysis.