We’ve engineered trust in data collaboration with our platform by ensuring the highest level of protection of your data while maintaining usability in the following ways:
Your data is anonymized locally – not on our platform. This means that the personally identifiable information in your data never leaves your environment. It is first anonymized using our desktop application by replacing all personally identifiable information with a unique string of hashes that also serve as matching tokens, or what we call Crypto-IDs. These Crypto-IDs are attached to the anonymized consumer records to enable these records to be matched across other partners’ datasets that have been anonymized and uploaded using our desktop application.
The anonymization of your dataset cannot be reverse engineered to re-identify consumers by Omnisient or any 3rd party. Your anonymized data undergoes further hashing as it is uploaded into our secure and neutral collaboration environment. This means that even Omnisient is unable to re-identify these consumer records nor can any 3rd party access the platform, because the matching tokens created locally in your environment are different from the matching tokens used in the Cloud.
Your uploaded dataset is never out of your control. At all times, you control who is granted access to it and what data is accessible by that party.
Data never exchanges hands in our environment. You never hand over your data to another party in our collaboration environment. Data can be analysed by authorized parties but can never be removed or downloaded.